Keep your restaurant posting when you take a day off

The feed stops the day you are not there

You can take a Tuesday. You can take a week. The special still goes on the board, and someone still sets the room. The photo stays in an apron pocket, because posting was the thing you did between the pass and the door. You get back, and the last post is the plate from the morning you left.

A normal week already has a plan: split the posts across the team. This is the shorter note for the days you will not be in the building to catch a miss.

Put two names on the schedule

"Someone will post" has no name on it. Write two, on the same sheet as the shifts, for the days you are out.

• A kitchen lead. One post per shift they work. The dish of the day, or the prep that is already happening.
• A floor lead. One post per shift. The room before the doors open.

One each. If the shift is buried, they skip it. The table comes first. If you are gone more than a few days, rotate the names so it does not sit on one person the whole time.

The kitchen already has a longer list of what to shoot: behind-the-scenes posts. The floor does too: moments from the floor. While you are away, do not hand them those whole lists. Hand them the one job above.

Put a few posts on the calendar before you go

The day before you leave, schedule two or three. Use photos you already took. A dish that will still be on. The hours. The room on a day it looked right. Write only what stays true while you are gone. If you do not know Saturday's special yet, do not schedule a Saturday special.

The leads still add their one post per shift, on the same calendar. They can post it when the section allows, or leave it for the afternoon window. A photo from prep at 2 can go out at 4. When to post is the clock.

You are not filling the week for them. You are covering the first quiet day, so it does not depend on someone hunting for a password.

Posts need approval, on or off

Decide this before you leave. Do not decide it from the car.

Leave Posts need approval on if you want a second pair of eyes. Name the admin who is still in the building. They approve the post. They do not rewrite it until it sounds like you. A rewrite every time teaches the leads to wait, and a post that waits for you waits until you are back.

Turn Posts need approval off if you trust those two names. They upload the photo and post it to Instagram and Facebook themselves. You look when you return. Fix a line that promises a dish, a seat, or a time the house cannot keep. Leave a true sentence alone.

What is fair to shoot

Write this under the names. It is a short list on purpose.

• The dish of the day, the one on the board, plated the way it leaves the pass.
• Prep. One station: a pan, the board, the herb going on. Not a tour of the kitchen.
• The room before service. Chairs in, the bar wiped, light on the tables. Shoot it before the first guest sits.

What stays off the feed

• A guest's face, unless that guest already said yes. Silence is a no. If a child is in the frame, leave it out.
• A messy line. Tickets up, a spill, the station in the middle of a rush. You are not there to explain it. Skip it.
• A check, a card, a reservation book with names on it, or a label you can read.

Five frames of one fair subject is enough. Keep the clearest one. How to shoot it on a phone is the light and the frame, if they want it. They do not need a lesson before you leave.

The caption is what they would say to a regular. Name what is in the frame. Say whether a guest can still get it. Then stop.

Short rib is on tonight. Braised this afternoon. Doors at 5.

The dining room before service. Walk-ins from 5. A few tables are still open.

Captions that sound like you is the same rule, for whoever held the phone.

The note you leave on the schedule

1. Kitchen lead: the name, one post per shift, dish of the day or prep.
2. Floor lead: the name, one post per shift, the room before service.
3. Two or three posts already on the calendar, only for things that stay true.
4. Posts need approval on, with the admin who is there, or off if you trust the two names.
5. Fair: the dish, prep, the room. Off: a guest's face without a yes, a messy line.

If the login lives only on your phone, the note does not matter. They need the account they already use.

Then go

The kitchen still cooks. The floor still sets the room. Two named people put one photo each on the calendar. A few posts are already waiting. You do not check the feed from the driveway.

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